If you want to monetize your blog, you need a media kit. There are thousands of different ways to create one. There's no right or wrong way to do it. Some people like to get really creative with their media kits, especially graphic designers. The only rule to creating a media kit is to include these 7 essential elements. These elements provide important information to anyone looking to advertise on your website or work with you on various projects. Including one on your website makes it look more professional and increases your monetizing opportunities.
Here are the 7 essential elements of a media kit! And don't forget to check out my media kit for an example!
Your logo is a given element in everything you publish. It is a simple representation of you and your business- something that can be recognized across platforms. Throw your logo up at the top of your media kit and let it do the talking. If you don't have a logo, include a picture of yourself or some other representation of your business.
A brief about or bio paragraph tells people about your business and who you are. Give them a reason to want to work with you. Tell them something interesting. Also include information about any products or services that you sell. Don't go on forever, but make sure you take the time to tell your story completely.
Some advertisers are looking for certain audiences. The statistical element of your media kit makes it easy for them to determine if your audience suits them. Tell them your target audience's gender and age. Also list all of your social media and website statistics including the amount of social media followers you have and your monthly page views.
This element tells marketers what options you are offering for collaboration. Lay it all out for them in a detailed list. Include details such as ad placement and sizes, sponsored post topics and requirements, and anything else you want to monetize. Make sure to include your prices.
If you have testimonials from previous clients, it would be good to include this element in your media kit as well. Good reviews make your business look more professional and tell marketers that they will have a good experience if they chose to work with you.
Media kits should follow your brand. Including pictures in the elements of your media kit give anyone reading a visual for your business and website. If they can picture themselves working with you, you are more likely to get their business.
Last, but certainly not least, include your contact info. If you want to work with them, make it easy for them to get in touch with you. Include your name, email address, phone number, and address if necessary. Don't give them any reason to delay contacting you about their ads!
Search Engine Optimization (SEO) is an important part of writing blog posts, if not the most important. SEO helps make your content show up high in search results, which is important if you want to get your website found.
There are dozens of complex formulas that computers and software use to determine which web pages meet a search better than others. Knowing how those formulas work would take many hours of research, and possibly a computer engineering degree, but that doesn’t mean regular joe schmo’s like me can’t figure out how to benefit from it.
Through my extensive research and experience of playing around with SEO, I have found a handful of SEO tips that really work when writing a blog post.
Do your research and find the best relevant keywords for your topic. You can have any number of keywords that you want, but I suggest using between one and three keywords. If you try to use too many, the SEO for your post can become too crowded and that will actually rank you lower. Overuse of your keywords will also rank you lower. My general rule of thumb is to shoot for your keywords to be about 2-3% of your overall word count. Use a keyword planner to help determine your best keywords.
Put Keywords in the Right Places
Keyword placement is as a major key to making SEO work. There are certain places that the computers and software will look for keywords and placing your pre-chosen keywords here will help your blog post stand out more. These places are titles, subtitles, captions, and the first sentence of your blog post, preferably in the first 120ish characters.
As mentioned earlier, captions are a major place that you should be putting your keywords, but that’s not all you should be doing to your images. Everyone knows that you always, always, always, need to include a photo with a blog post because, say it with me now, photos make blog posts sharable and clickable. But, you should also SEO your images with the use of alt tags. Include one or more of your keywords in the alt tags of your images and try to make it something coherent, not just a string of words.
Take Advantage of Tags
Again with the tags! Images are not the only ones with alt tags. Your entire post should have somewhere to add alt tags. Tags are very important to SEO. Anything from each webpage to each blog post can have alt tags. These let the search engine know that your website meets certain search requests. Make sure you drop your keywords in here so that way, your post gets found.
Links in the body of your blog post will boost your SEO ranking. You can link back to anything- another blog post, an infographic, or any website. When you go to add these hyperlinks into your blog post, choose a relevant place to add the link. Make sure that the link is in some of your keywords.
Don’t Forget Social Media!
Social media is certainly a separate beast that needs taming, but it is relevant to talking about with SEO. Some people say that social media boosts SEO while some people say it doesn’t matter. Either way, social media can help your viewership. Make sure to always share your new post on social media and, if you can, work out a social media schedule or campaign that recycles content every week to boost your views to their best potential.
Extra SEO Tips
What SEO tips have you found that always works for you?
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One thing I hear time and time again about freelance work is that people love the sound of it, but they don't know where to start. The options can be pretty overwhelming when you get to researching the best freelance website. Once you finally narrow down your freelance niche, you have to find a freelance website that caters to you. With so many websites out there, how are you supposed to decide which freelance website is the best for you?
You really have to weigh your options. Some websites tend to cater to certain niches over others as well as experience level. If you are a beginner at freelance work, you need to find a website that doesn't look explicitly for experts. You need to find somewhere that is looking for fresh faces. Every freelance website I have listed here is good for beginners, some more than others.
Fiverr is a market for online services starting at $5. That means you have to offer your services for $5. Honestly, Fiverr isn't the place you go to to make bank, but you do have the potential to come across clients with large projects that you can charge over $5 for. Fiverr is the place you go to to break into freelancing. This is where I got my start. Working on Fiverr gives you the chance to get in contact with other freelancers like you and meet clients who could potentially be long term customers. Plus, Fiverr is the easiest place to start working. My first gig was ordered within my first week on Fiverr. The best freelance jobs on Fiverr including writing, designing, coding, and recording music and voice overs.
Upwork is another great freelance website and much more detailed than Fiverr. Upwork gives you the opportunity to upload your resume and portfolio, as well set your own experience and rate. Not to mention, there are more job possibilities on Upwork. They have more categories than Fiverr including bookkeeping and various types of consulting. To get work on Upwork, you apply to a job posting, answering any questions the client asks, and offer up your rate. You could be up against anywhere from 1 to 100 other freelancers.
Freelancer is called the world's largest freelancing website. Freelancer is the place where many small businesses go looking for help in turning their dreams into reality. There are so many options as far as the services you offer. The top ones including SEO marketing, website design, and writing. Freelancer seems to set the starting price for various services, but the size of the project can call for higher prices than what Freelancer sets. Freelancer certainly offers plenty of job opportunities.
iFreelance is another website that offers a variety of opportunities. There are several different job posts that you can browse and apply for, or clients could come to you. It seems to be a combination of all these other sites. There are various price points, jobs, and communication options. iFreelance is another site that is good for breaking into the freelance business.
Let's be honest: everyone loves the idea of working from home. Freelance jobs give you the opportunity to be your own boss, set your own schedule, and work as much or as little as you want. Freelance jobs are really the wave of the future. With technology as advanced as it is, everyone is capable of creating their own freelance career. All you need is good organization, good time management skills, and a strong can-do attitude. There are different tools that you can use to grow your freelance career but once you get over any fears you have about freelancing, you can begin your path to independent success.
You can find freelance opportunities in almost every industry. Chances are, you can find a freelance job that matches your own interests and skills today. To get you started, here are the best freelance jobs that you can do today:
Every business needs a content writer. Period. Content writers are the backbone of a business' online presence. Without them, businesses wouldn't bring in half the amount of of online traffic that they do. Content writing is exactly how it sounds. You write online content for businesses to post that fit certain needs and, usually, work SEO (search engine optimization) in there so the business gets that much more traffic. Once you get a hang of SEO, the number amount of content writing freelance jobs open to your is limitless.
Like with content writing, most good businesses will want to hire a graphic designer at some point or other. Creating great, eye-catching graphics is a must when trying to build an online presence. Great graphic designers are a dime-a-dozen, so if you are good at it, get out there and show off your work. Freelance jobs in graphic design are easy to come by if you hit up all the right places. After working with a couple of clients, you will have plenty of projects at your fingertips.
Editors are everywhere in the business world. They keep companies running. They are the ones who make sure everything that gets posted online and printed in publications are perfect. Whether you take editing to to mean proofreading papers and documents or editing documents to meet certain specifications for a business, editors are in high demand. You can find freelance jobs in several industries, whether it be trade or technical. If you can establish yourself as a reliable editor with just a few clients, you will be good to go.
To be frank, coding is a skill that you either have or don't have. Learning coding is very hard if you don't have a natural predisposition to such technological aspects. I know from experience. That being said, you can't not learn how to code, but if you already have the know-how, your a step above the rest. Because coding can get so complicated, people who coding experience are in high demand. Custom built, eye-catching graphics and websites are what all businesses want. There are plenty of freelance jobs in coding within all industries. Chances are, you can find them easily.
One of the less familiar freelance jobs is that of creating voice overs. Voice overs are in high demand. With YouTube, businesses are using videos to market their companies so several different manners. Professional voice overs a must for these kinds of videos. If you have the voice for it, can provide several different accents, or do impressions, voice overs are for you. Yes, doing voice overs professionally require high quality microphones and technology, but once you start doing them the right way, you have the potential to make good money.
When you have as much going on as I do, a large number of printables are required for staying organized. On any given day, I have at least ten must-accomplish items on my To-Do lists that are for at least 5 different projects, jobs, or assignments. That's why I LOVE printables. Every college student feels the pressure of staying organized. Managing 5 classes, an internship, and a job can be like trying to stay afloat in quicksand. My main problem is that I am never able to find one single planner that suits my needs. So, as part of my Spring Cleaning and organization, I decided to make one. To keep up with my 5 classes, 5 jobs, and new internship, I use a variety of calendars, week-view schedules, and to-do lists to stay organized. To me, nothing is better than a good to-do list. It helps you keep track of an prioritize your goals. In creating these free printables, I made them customizeable so that anyone can assemble their own planner to meet there needs. Here are my tips for staying organized and using the free printables you get when signing up for Beanies & Weenies newsletters below:
Get The Right Tools
Not only is a good planner, or the right printables, necessary for staying organized, but so is the right tools. I would start with thesecolored tabbed dividers/sticky notes can mark important your most important pages and allow you to write quick notes without marking on the actual page. And they're a great size to use with free printables. You also need highlights to attract your eyes to important events, deadlines, and notes. These clear-view highlighters let you see what your highlighting. Lastly, you need to get fine tip pens so you can write in the smallest of spaces. These fine tipped pens come in a large variety of colors- perfect for color coding!
Color coding can be a giant time saver when it comes to staying organized. With just one quick glance, you can use color coding to tell you what you have coming up. I use color to indicate differences between tests and quizzes, projects, homework, articles due for the newspaper, and any projects due for my freelance work. Needless to say, having a variety in colored pens and highlighters really comes in handy. Since most printables are black and white, bright colors stand out real well.
Keep it All Together
Office Depot offer great binding services. You can print out all your free printables, assemble them in the right order, and then take them to Office Depot for binding. You can choose from several binding options including different spines and cover materials. Or, for an alternate option, use a three-hole punch and a three-ring binder to keep all your free printable planner pages together instead. I keep one monthly calendar for every job I work plus school, so it is important for me to make sure all my printables stay together.
Update Your To-Do List Everyday
It is important to always make changes to your planner, your to-do list specifically, every time a change a occurs or else you're going to forget it. After all, that's what staying organized is all about. Cross off old tasks as you complete them, always write down important dates and times as soon as you learn about them, and reorganize the order of your to-do list to reflect what's most important. For me, rewriting my to-do list works best. It lets me add new things throughout the day and put the most important at the top the next day. I purposely created these free printables that had a master, daily to-do list because they keep me so organized and on track.
To start using your own free printables from Beanies & Weenies and start staying organized, sign up below!
If you found this information helpful, love the free printables, or have any suggestions about staying organized, leave me a comment. And check out more helpful blog posts:
The most recent introduction to the Beanies & Weenies inventory is here! Introducing: our new chunky beanies! Made with super chunky yarn, this beanie is super soft and super warm. It measures 8 inches tall, 9 ½ inches wide, and 20 ½ inches around, making it suitable for anyone. It is a great gift for men and women alike.
You can buy your own here or on Etsy, or buy the pattern to make it yourself! I used Michael's Loops & Threads Country Loom yarn in Nobility for this particular beanie, but Lion Brand Hometown yarn works great for these hats too. This yarn would be perfect for making your own chunky beanie!
I hope you guys like this new addition to the Beanies & Weenies line. Check out our other amazing products here and feel free to leave your own comments and reviews!
Beanies & Weenies is expanding! Now, on top of the awesome crochet items you can buy here and on Etsy, you can now come to Beanies & Weenies for help with your own business. I can help your business grow with awesome content and management. From blog posts to e-books to graphics to social media posts, I can create what you need to reach your audience. Creating great content is my specialty. I have learned a lot about what it takes to reach a wide audience and grow your business to new heights. Now, I'm ready to share my knowledge!
I conduct all business through PayPal, so every transaction is secure and safe.
Check out a synopsis of my services below and share this post to spread the word!
1. Content Writing: With the right content writing, you can drastically increase your website traffic and boost your sales. As a ghostwriter, I can write any kind of content that you need. From blog posts to e-books, you name it and I can write it for you.
2. Graphic and Image Design: Great content goes far with the right images. In this social world, content with quality images get shared twice as much as content without images. I can create images, graphics,and ads for your website, blog posts, and social media accounts that will boost your views.
3. Social Media Management: The final step in sharing your great content is social media management. By controlling your content on social media, you can send the right message to the right people. I can manage any social media account for you to boost your sales and website traffic.
Now that Valentines Day is over, I think it's time to put these Valentines themed washcloths and dishrags on sale! These reds and pinks have to go!
I have been very lucky in the past few months to have so many business opportunities arise. I have been working since May to find a way to work through college without having to add an extra schedule to my already full plat. That's right. I am 19-years-old, I am a full-time college student, and I am successfully self employed. I am my own boss and I am loving every minute of it. I take breaks when I want (and yes, this includes many naps), I take vacation when I want, and most importantly, I work in my pajamas. The best part is, I am doing work that I genuinely enjoy. Not many 19-year-old's can say that, so I know how lucky I am.
However, this kind of work does not come without a price. Working from your laptop can seem like a dream come true until you realize one small fact: You. Can't. Get. Away.
Having emails, documents, and productivity apps at your fingertips really makes the job easier, until you realize your clients can get to you anywhere. At school. In the store. On the toilet. Anywhere. There is no clear definition of beginning and ending work for the day and it gets draining. Like any other work, there is a constant to do list that seems endless with all of the extra tasks being added to each day. Two weeks later, you realize you haven't left your house in two weeks and sunlight hurts your eyes.
I have been working on trying to separate work from the rest of my life and I am getting there. I've started by letting myself slack off and spend hours staring at projects on Pinterest that I probably will never do when I finish a big project or a large chunk of work. This week, I completed a 70+ page project. To say the least, today has been a Pinterest day.
To top everything off, I drive an hour to get to school. That's at least 10 hours a week a loose just to driving. With everything going on, it can be hard to find enough time in the day to even get mundane tasks, like cleaning out my purse, done. But I am trying. And I feel like I am succeeding. I am making a good profit without having to invest much of my own money. It has been a long process trying to get this whole freelance business under control, but I think I have finally figured it out. I even have plans on expanding and offering new services to clients. You are going to be hearing a lot more from me by the end of 2015.
My name is Jennifer and I am a 19-year-old full-time student by day, newspaper reporter by night, and a social media manager/content writer/Etsy seller and just plain-ol' trying to survive college all of the time in-between. And I am enjoying every minute of it.
Beanies and Weenies has expanded to Fiverr! Fiverr is an online services marketplace. Much like Etsy, Fiverr allows its merchants to sell online services such as SEO optimization writing and online proofreading instead of handmade goods. With the many months I have struggled to get Beanies and Weenies off the ground, I have learned a great deal about online business. Fiverr is a great opportunity for a college student like me to earn extra income on the side. It is entirely self motivated; you are only as successful as you allow yourself to be. That leaves plenty of room for starting a successful online service business. There is a gig for everything and every merchant offers something unique. The best part: every service starts at just $5! With add-on's and speedy deliveries, you could end up with a $30 bill in the end. With all of the high quality services available on Fiverr, it is money well spent. Buyers are protected when ordering services. If an order is delivered not quite up to par, the buyer can reject the delivery until it is redelivered in the correct specifications, or they can cancel the order for a full refund. Working with the seller is the best option and it is easy to do. Between inquires and custom offers, there is no wrong way to work with a seller. Sellers are chomping at the bit to create custom offers, so just one message can land you a deal.
My gigs include recording a minutes worth of music, proofreading up to 5 pages, logo design and more! While I am not an expert in any of these fields, I do have experience such areas and offer fresh, new takes on the projects at hand. In my last month on Fiverr, I have had three orders and five other inquiries. I have learned how to write for SEO optimization and how to use fancy audio recording software. If nothing else, my time on Fiverr will be a learning experience. To find out more or to look into my gigs, you can find me under the username jennilouhoo. Feel free to spread the word and recommend my work to your friends!
I'm Jennifer, a 21 year-old crochet, craft, and DIY enthusiast who loves sharing her projects with the world. I hope you find inspiration in my posts. Keep checking back for new projects every week and don't forget to sign up for Beanies & Weenies newsletters!
Jennifer Hines is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.