If you want to monetize your blog, you need a media kit. There are thousands of different ways to create one. There's no right or wrong way to do it. Some people like to get really creative with their media kits, especially graphic designers. The only rule to creating a media kit is to include these 7 essential elements. These elements provide important information to anyone looking to advertise on your website or work with you on various projects. Including one on your website makes it look more professional and increases your monetizing opportunities.
Here are the 7 essential elements of a media kit! And don't forget to check out my media kit for an example!
Your logo is a given element in everything you publish. It is a simple representation of you and your business- something that can be recognized across platforms. Throw your logo up at the top of your media kit and let it do the talking. If you don't have a logo, include a picture of yourself or some other representation of your business.
A brief about or bio paragraph tells people about your business and who you are. Give them a reason to want to work with you. Tell them something interesting. Also include information about any products or services that you sell. Don't go on forever, but make sure you take the time to tell your story completely.
Some advertisers are looking for certain audiences. The statistical element of your media kit makes it easy for them to determine if your audience suits them. Tell them your target audience's gender and age. Also list all of your social media and website statistics including the amount of social media followers you have and your monthly page views.
This element tells marketers what options you are offering for collaboration. Lay it all out for them in a detailed list. Include details such as ad placement and sizes, sponsored post topics and requirements, and anything else you want to monetize. Make sure to include your prices.
If you have testimonials from previous clients, it would be good to include this element in your media kit as well. Good reviews make your business look more professional and tell marketers that they will have a good experience if they chose to work with you.
Media kits should follow your brand. Including pictures in the elements of your media kit give anyone reading a visual for your business and website. If they can picture themselves working with you, you are more likely to get their business.
Last, but certainly not least, include your contact info. If you want to work with them, make it easy for them to get in touch with you. Include your name, email address, phone number, and address if necessary. Don't give them any reason to delay contacting you about their ads!
I'm Jennifer, a 21 year-old crochet, DIY, and marketing enthusiast who loves sharing my projects and travel and lifestyle posts with the world. I also help people start their own blogging journey through my business, JHB Communications.
Jennifer Hines is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.