Search Engine Optimization (SEO) is an important part of writing blog posts, if not the most important. SEO helps make your content show up high in search results, which is important if you want to get your website found.
There are dozens of complex formulas that computers and software use to determine which web pages meet a search better than others. Knowing how those formulas work would take many hours of research, and possibly a computer engineering degree, but that doesn’t mean regular joe schmo’s like me can’t figure out how to benefit from it.
Through my extensive research and experience of playing around with SEO, I have found a handful of SEO tips that really work when writing a blog post.
Do your research and find the best relevant keywords for your topic. You can have any number of keywords that you want, but I suggest using between one and three keywords. If you try to use too many, the SEO for your post can become too crowded and that will actually rank you lower. Overuse of your keywords will also rank you lower. My general rule of thumb is to shoot for your keywords to be about 2-3% of your overall word count. Use a keyword planner to help determine your best keywords.
Put Keywords in the Right Places
Keyword placement is as a major key to making SEO work. There are certain places that the computers and software will look for keywords and placing your pre-chosen keywords here will help your blog post stand out more. These places are titles, subtitles, captions, and the first sentence of your blog post, preferably in the first 120ish characters.
As mentioned earlier, captions are a major place that you should be putting your keywords, but that’s not all you should be doing to your images. Everyone knows that you always, always, always, need to include a photo with a blog post because, say it with me now, photos make blog posts sharable and clickable. But, you should also SEO your images with the use of alt tags. Include one or more of your keywords in the alt tags of your images and try to make it something coherent, not just a string of words.
Take Advantage of Tags
Again with the tags! Images are not the only ones with alt tags. Your entire post should have somewhere to add alt tags. Tags are very important to SEO. Anything from each webpage to each blog post can have alt tags. These let the search engine know that your website meets certain search requests. Make sure you drop your keywords in here so that way, your post gets found.
Links in the body of your blog post will boost your SEO ranking. You can link back to anything- another blog post, an infographic, or any website. When you go to add these hyperlinks into your blog post, choose a relevant place to add the link. Make sure that the link is in some of your keywords.
Don’t Forget Social Media!
Social media is certainly a separate beast that needs taming, but it is relevant to talking about with SEO. Some people say that social media boosts SEO while some people say it doesn’t matter. Either way, social media can help your viewership. Make sure to always share your new post on social media and, if you can, work out a social media schedule or campaign that recycles content every week to boost your views to their best potential.
Extra SEO Tips
What SEO tips have you found that always works for you?
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I'm Jennifer, a 21 year-old crochet, craft, and DIY enthusiast who loves sharing her projects with the world. I hope you find inspiration in my posts. Keep checking back for new projects every week and don't forget to sign up for Beanies & Weenies newsletters!
Jennifer Hines is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.